My work has been about honest, helpful, human storytelling.
Fintech Campaign
Trust Bank Singapore: Cashback Launch
Public Service
Age Assurance Measures in App Stores
Cover Story
Eddie Garcia for Esquire Philippines
Investigative Feature
The Wikipedians at War Over Truth
Public Service
Online Safety Commission Launch
Branded Newsletter
NBA Asia-Pacific Weeklies
Investigative Feature
Exposing Intimate Image Abuse Groups
Politics
Interviews With Controversial Figures
I’m based in Singapore with regional scope.
I moved here from Manila and have since worked agency-side, on local and APAC-wide campaigns for clients including the NBA, Trust Bank, and the IMDA.
My editorial background informs everything I do.
In Manila, I was an editor at the local edition of Esquire magazine, covering culture, politics, and current affairs. This formative chapter of my career is a core memory — it gave me a journalistic perspective that I’ve since applied in everything I do.
But the bigger chunk of my career has been in branded content.
Of my 12 years of experience, 10 have been in roles handling advertorials and brand campaigns. My strategic communication senses have been honed and sharpened for over a decade.
Now, I’m learning about content policy and online safety.
I’ve learned programming at NUS and have been plugged into tech news, especially global tech policy, for years. I’m looking to apply my editorial and communications skills towards custodianship of the internet.