Precision1 is Alcon’s midrange brand of daily contact lenses, known across Asia-Pacific (and especially in South Korea) for its youthful, quirky character.

That’s why it was a joy to produce this short commercial, which demonstrates the product’s chief claim — 16 hours of contact lens comfort — in weird and wonderful ways.

This material, which is intended for regional distribution, was shot in South Korea with the actress Woo Da-Vi.