In 2024, Trust asked us to create a campaign to launch its new cashback card — the brand’s first new credit card since inception.

As part of this, they wanted to raffle off the princely sum of one million dollars.

Our task was to craft our campaign such that both the raffle and the features of the card itself are clearly communicated.

To do this, our creative materials were tied together by a sense of celebration and triumph.

With Trust—whether because of the million-dollar prize or because of the new credit card’s great features—you always feel like a winner.

That theme was what tied together the entire campaign, including a short film, a series of digital ads, a citywide sprawl of out-of-home placements, and an on-ground activation involving a money chamber along Orchard Road.